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The Lively Minds that Make Great Television

Leanna Crouch

President/Executive Producer

Leanna CrouchBackground: Born and raised in Welland Ontario, Crouch was educated at the University of Western Ontario in London, Ontario and Pepperdine University in Malibu, California (Dean's List). She landed her first television gig at NBC in Burbank as an intern and then went on to write gags for Alex Trebek on several American game shows. After moving back to Canada, she worked on a variety of award-winning programs, such as Enterprise, Canada AM, and Lifetime. In 1989 became the Producer of TVOntario's Imprint, a highly-regarded and innovative program about books, language and ideas. In 1994, Crouch authored One on One (published by Somerville House), an edited anthology of notable Imprint interviews with Margaret Atwood, Germaine Greer, Leonard Cohen, Douglas Coupland and many others.

Crouch moved on to CTV where she worked as Supervising Producer for 26 episodes of Roadcrew, a program for tweens, and as a Consulting Producer for programs including the development of the specialty channel that became MTV Canada. She then co-created the primetime entertainment program Entertainment Now, which debuted in the Fall of 1996. Crouch delivered 40 episodes of the animated and live-action program, Storytime with Thomas to the Fox Family Channel. Crouch has also been a catalyst and primary organizer for charitable benefits for PEN and the Writers Development Trust and was on the Board of Directors for the Documentary Organization of Canada – Toronto chapter.

In 1999, along with Jesse Fawcett and Arnie Gelbart (Galafilm), Crouch became one of the founding partners of Telefactory, specializing in creating and producing both factual and dramatic series. She was the creator of many of the programs they produced and acted as supervising producer and executive producer on the programs. She is the recipient of multiple awards in both the United States and Canada.

In 2007, Crouch became the President and Executive Producer of Lively Media based in Toronto.

Joe Woodward

Producer / Executive in Charge of Production

Joe WoodwordBackground: International co-production? No problem. Event-based logistical challenges? Still no problem. Documentary, series, competitions, docu-soaps. Joe Woodward has done them all and has gained a world-wide reputation for getting the job done well and on budget. His extensive knowledge in both production and finance makes Joe a go-to guy in the industry.
In 2007 he oversaw both the live event and television show of the dedication of the Royal Ontario Museum Michael Lee Chin Crystal. He produced the Gemini Award winning dramatization of the critically acclaimed stage play "Blood on the Moon" and the World Poker Tour's Canadian Championship. In 2005-2006 he traveled to China to co-produce the martial arts performance documentary "Chun Yi: The Making of a Legend." He completed a 13 part series "Spiritual Gardens" and was the executive in charge of production on the award winning sports documentary "Ice Storm-The Sale and Pelletier Affair." The documentary was shot in six countries revealing the truth behind this international ice skating scandal and the efforts to recognize their great achievement with an Olympic gold medal. In the summer of 2006 a documentary special, Project Passion, a relationship show aired for the US network WE (Women's Entertainment). Since 1999 he has been Executive in Charge of Production on over 50 hours of docu-soap programming.

Beyond television, Woodward has a wealth of experience as an Associate Producer and Event Coordinator for the Celebrity Sports Invitationals. Recently in Banff he associate produced the Fairmont Banff Springs Hotel Sports Invitational hosted by Bobby Kennedy Jr and Alec Baldwin. Celebrities at the event competed in skiing, sledding, and a celebrity poker game which included Alec Baldwin, Peter Fonda, Fran Drescher, Camryn Manheim, Mark Messier and Joe Pantoliano. The weekend raised $1,000,000 for charity. Over the last 23 years he has helped raise millions of dollars at 27 events hosted by celebrities such as Muhammad Ali, Christopher Reeve, Robin Williams, Alec Baldwin, Priscilla Presley, Ted Danson and Charlton Heston.

As a Production Manager, Woodward's credits run the gamut from crime to comedy. His projects for A&E include the Biography program "Cartier—Jewellers to the Kings" and the Investigative Reports program "Peace, Love & Murder." For YTV, he worked on the Super Dave's All Stars series and two mini dramas for YTV's Jr. Jays Slices. In addition, he was Production Manager for CTV's Battle of the Brains II, The Learning Channel and WIC's Mysterious Forces Beyond, and Sci-Fi Channel and USA Network's Sci-Fi Buzz & Hollywood Insider. Projects for CBS include the 19th Annual People's Choice Awards, and the annual Circus of the Stars, for which he was also a consultant.

Since 2011 Joe Woodward has had an intensively busy schedule but added success with three new critically acclaimed and highly-rated international programs. Woodward helped spearhead run run revolution™ for CBC’s Factual Entertainment unit and I Didn’t Do It for Investigation Discovery Canada, US and Crime Investigation UK. He is also Executive in Charge of Production on the second season of Breeder of the Pack for Animal Planet Canada and a second season of The Chef's Domain for Discovery World.