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The Lively Minds that Make Great Television

Leanna Crouch

President/Executive Producer

Leanna CrouchBackground: Crouch was educated at the University of Western Ontario in London, Ontario and Pepperdine University in Malibu, California (Dean's List). She started at NBC in Burbank as an intern and went on to write gags for Alex Trebek on several American game shows. She worked on a variety of award-winning programs, such as Enterprise, Canada AM, and Lifetime after moving back to Canada, and in 1989 became the producer of TVOntario's Imprint, a highly-regarded and innovative program about books, language and ideas. In 1994, Crouch authored One on One (published by Somerville House), a book based on Imprint featuring interviews with Margaret Atwood, Germaine Greer, Leonard Cohen, Douglas Coupland and many others.


Crouch moved on to CTV in 1996, where she worked as Supervising Producer for 26 episodes of Roadcrew, a program for tweens, and as a Consulting Producer for programs including the development of the successful TALK TV specialty channel. She then co-created the primetime entertainment program Entertainment Now, which debuted in the Fall of 1996. Crouch delivered 40 episodes of the animated and live-action program, Storytime with Thomas to the Fox Family Channel. Crouch has also been a catalyst and primary organizer for charitable benefits for PEN and the Writers Development Trust.


In 1999, along with Jesse Fawcett and Arnie Gelbart (Galafilm), Crouch became one of the founding partners of Telefactory, specializing in creating and producing both factual and dramatic series. She was the creator of many of the programs they produced and acted as supervising producer and executive producer on the programs. She is the recipient of multiple awards in both the United States and Canada. In 2007, Crouch became the President and Executive Producer of Lively Media based in Toronto. Since opening Lively Media, she has produced three original series: Breeder of the Pack for Animal Planet Canada, and The Chef's Domain and Gold Medal Plates for Travel + Escape. Lively's Current project, Enraged, is airing in May 2010 on Discovery Health US.

As the President and Executive Producer at Lively Media:

 

As an Executive Producer and Partner at Telefactory:

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Joe Woodward

Producer / Executive in Charge of Production

Joe WoodwordBackground: International co-production? No problem. Event-based logistical challenges? Still no problem. Documentary, series, competitions, docu-soaps. Joe Woodward has done them all and has gained a world-wide reputation for getting the job done well and on budget. His extensive knowledge in both production and finance makes Joe a go-to guy in the industry.

Since becoming Executive in Charge of Production at Lively Media, Joe has overseen three series for the company: The Chef's Domain and Gold Medal Plates for Travel + Escape, and Breeder of the Pack for Animal Planet Canada. Joe also serves as the Executive in Charge of Production on Enraged, a one hour special for Discovery Health US.

In 2007 he oversaw both the live event and television show of the dedication of the Royal Ontario Museum's Michael Lee Chin Crystal. In 2006 he produced the World Poker Tour - Canadian Tour, and the dramatization of the critically acclaimed stage play "Blood on the Moon" (garnering two Gemini Awards). In 2005-2006 he traveled to China to co-produce the martial arts performance documentary "Chun Yi: The Making of a Legend." He completed a 13 part series "Spiritual Gardens" and was the Executive in Charge of Production on the award winning sports documentary "Ice Storm -The Sale and Pelletier Affair." The documentary was shot in six countries revealing the truth behind this international ice skating scandal and the efforts to recognize their great achievement with an Olympic gold medal. In the summer of 2006 a documentary special, "Project Passion", a relationship show aired for the US network WE (Women's Entertainment). Since 1999 he has been Executive in Charge of Production on over 50 hours of docu-soap programming.

Beyond television, Woodward has a wealth of experience as an Associate Producer and Event Coordinator for the Celebrity Sports Invitationals. Over the last 19 years he has helped raise millions of dollars at 25 events hosted by celebrities such as Muhammad Ali, Christopher Reeve, Robin Williams, Priscilla Presley, Ted Danson, and Charlton Heston. In 2009, he associate produced the Celebrity Sports Invitational at The Fairmont Chateau Lake Louise, hosted by Bobby Kennedy Jr. Celebrities participating included Alec Baldwin, Peter Fonda, John McEnroe, and Joe Pantoliano, who helped the event raise $900,000 for charity. 2010 has been another monumental year as Joe helped raise over one million dollars at the The Fairmont Banff Springs Sports Invitational, which featured Alec Baldwin, Natasha Bedingfield, Justin Trudeau, and Mark Messier.

As a Production Manager, Woodward's credits run the gamut from crime to comedy. His projects for A&E include the Biography program "Cartier—Jewellers to the Kings" and the Investigative Reports program "Peace, Love & Murder." For YTV, he worked on the Super Dave's All Stars series and two mini dramas for YTV's Jr. Jays Slices. In addition, he was Production Manager for CTV's Battle of the Brains II, The Learning Channel and WIC's Mysterious Forces Beyond, and Sci-Fi Channel and USA Network's Sci-Fi Buzz & Hollywood Insider. Projects for CBS include the 19th Annual People's Choice Awards, and the annual Circus of the Stars, for which he was also a consultant.

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